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social media manager [SMM]

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A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.
(source: http://whatis.techtarget.com/definition/social-media-manager)

Synonyms:
community manager
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