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retail banking

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Tags: banking

Retail banking is when a bank executes transactions directly with consumers, rather than corporations or other banks. Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards. The term is generally used to distinguish these banking services from investment banking, commercial banking or wholesale banking.
(source: http://en.wikipedia.org/wiki/Retail_banking)

Synonyms:
first-tier bank
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