Is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others

a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such

A customer´s estimation about the price of a product or service based on its presumed quality. This estimation relies on the comparison among similar services