Mental picture that springs up at the mention of a firm’s name. It is a composite psychological impression that continually changes with the firm’s circumstances,

A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.(Read

Rivalry in which every seller tries to get what other sellers are seeking at the same time: sales, profit, and market share by offering the

As good as or better than others of a comparable nature. (source: http://www.wordreference.com/definition/competitive)

A recognizable sign, design or expression which identifies products or services of a particular source from those of others. (source: https://en.wikipedia.org/wiki/Trademark)

A large outdoor advertising structure, typically found in high traffic areas such as alongside busy roads. (source: http://en.wikipedia.org/wiki/Billboard)

Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech,

An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was

A specific channel or publication for carrying the advertising message to a target audience: press, video, poster, …