The aggregate of the demands of all potential customers (market participants) for a specific product over a specific period in a specific market (source: http://www.businessdictionary.com/definition/market-demand.html#ixzz2I9bzeLoz)

Customer who has stopped buying a company’s products or services.

The loyal customer is a satisfied customer about the attention received, the product or the service purchased, and who will not hesitate to re-purchase in

A product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. (source: http://en.wikipedia.org/wiki/Loss_leader)

A product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. (source: http://en.wikipedia.org/wiki/Loss_leader)

A graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. (source: http://en.wikipedia.org/wiki/Logo)

Preferred position in the market for a company, a product, or an economic sector, within their sphere of influence.

A theory explaining the interaction between the supply of a resource and the demand for that resource. The law of supply and demand defines the