Aggregate of all individuals, firms, and organizations in a particular market who have some level of interest in a particular product. (source: http://www.businessdictionary.com/definition/potential-market.html)

To find buyers for a given product, developing a marketing plan: advertising, pricing strategies, promoting, and distribution.

A small area of trade within the economy, often involving specialized products. (source: http://dictionary.cambridge.org/dictionary/british/niche-market)

A marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to

an investigation into the state of the market for a particular product or service, including an analysis of consumers’ needs and preferences.

The systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain

In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend

Demand for a particular product or commodity. (source: http://dictionary.reference.com/browse/marketing)