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Tags: business
Categories: Economics & Finance
A form of distribution in which the franchisor grants to an individual or company (the franchisee) the right to run a business selling a product or providing a service under the franchisor’s business format and identified by the franchisor’s trade mark or brand.
(source: http://www.franchisedirect.com/information/introductiontofranchising/definitionoffranchising/7/80/)
